Anyone who is presently looking for work or has previously been on the job market is aware of the unpleasant reality: the modern job market is extremely competitive. Whether you’re applying for a new job or trying to achieve that promotion you’ve always wanted, employers are likely to have their sights set on someone they like or value higher. Building a distinctive personal brand that sets you apart from other candidates is a smart method to stand out amid the crowd. Here are some key concepts to understand about personal branding and how to use it to compete in the job market.
What exactly is personal branding?
A personal brand encompasses many things, but at its core, it is a type of identification that distinguishes you and highlights your unique value offer to employers. By identifying your potential worth, you not only demonstrate to employers how useful you will be, but you also open yourself up to better employment prospects and perhaps salary hikes in your current position.
Building a personal brand, on the other hand, is easier said than done, and there is no easy way to do so. A compelling personal brand includes a solid academic background, smart networking, professional skill development experience, and, in certain cases, a controlled internet presence.
Keep the following guidelines in mind if you want to create a great personal brand that will help you obtain lucrative job prospects.
Define your distinct value proposition.
Make a list of your major strengths, abilities, and experiences that distinguish you before proceeding. These can include your academic degrees, but make sure they are at least somewhat relevant to the job you want. You should also include any professional skill development training or programs you have taken that are relevant to the field you’re applying to. Your value proposition can also contain your accomplishments and love for the job, which are two things employers are usually looking for when hiring new staff.
Create a personal brand statement.
Begin creating a clear and succinct personal brand statement after you’ve identified every part of your distinct value offer. This should be a quick explanation of who you are, what you do, and the value you will provide to your future employer. Many current candidates include a personal brand statement in their resume, which is a simple method to introduce oneself to the business. You may also utilize this personal brand statement in interviews (though be careful not to sound too phony), internet profiles, and portfolios. Remember that a powerful first impression is created by a good personal brand statement, making you more memorable than the hundred other candidates seeking for the same position.
Organize your internet presence
A wide range of knowledge in current technology and/or social media is now required for many positions, both at home and abroad. As a result, having a noticeable online presence helps to shape a personal brand that employers will notice. Ensure that your social media profiles, particularly LinkedIn, show a professional image and are consistent with your brand message. Remember to keep your Facebook, Twitter, and LinkedIn pages up to date with important professional information, and publish pertinent industry highlights whenever possible to engage with other professionals.
This will eventually help you establish yourself as an industry expert, providing value to your own brand.
Who you keep in touch with is frequently the decisive factor in securing lucrative jobs. Building a strong professional network early in your career is a key step toward developing a personal brand that will appeal to employers. Attending professional seminars, attending business events, and joining relevant associations are all fantastic ways to meet other professionals interested in the same issues as you. Don’t be hesitant to seek out more experienced professionals for their advice, and if possible, work with them to expand the reach of your own brand.
Look for testimonials.
Other people support an excellent personal brand. As a result, you should seek testimonials from prior colleagues, clients, supervisors, and employers that emphasize your talents, traits, and dedication. Positive testimonials are a terrific way to build your personal brand and provide trustworthy proof of your abilities. You can also include these testimonials in your personal brand statement or LinkedIn page to increase the visibility of your name. This will not only improve your professional reputation, but it will also broaden your work options.